A Darker Shade of Pale
We would like to announce that our well-loved but mainly regional dark beer Ram Tam will now be sold under the name Landlord Dark.
With an ever-increasing interest in dark beers (the style won CAMRA Champion Beer of Britain in 2016, 2017 and 2018 and also won SIBA Beer of the Year for the last three years) we feel the time is right to introduce Ram Tam to a wider audience.
Ram Tam is brewed to the multi-award-winning Landlord Pale Ale recipe but with the addition of caramelised sugars to give a rich yet light and drinkable dark ale. Therefore, we selected the new Landlord Dark name to reflect the beer’s true pedigree.
Drinkers are becoming more experimental, particularly younger legal drinking age ones, and seek choice of beer styles on the bar.
Here are some case studies from publicans who trialled Landlord Dark inside and outside of Yorkshire:
The Woolly Sheep, Skipton – Ram Tam is a permanent line. “When we swapped to Landlord Dark we found that the regulars were quite happy once they knew the beer hasn’t changed. However, we found that rate of sale significantly increased as more drinkers wanted to try the beer because they know and love Landlord.”
The York Tap, York – Ram Tam has been used previously as a guest ale. “We attract a lot of visitors due to our location on York train station and put Ram Tam on as Landlord Dark during the initial trial phase. We found it generated a lot of interest due to the Landlord name and rate of sale was higher than Ram Tam. Drinkers really liked the beer. We would prefer to keep it on as Landlord Dark going forward.”
St Alban’s Beer Festival 2019 – “Landlord Dark was very well received on the bar and sold out quickly. It attracted more attention than Ram Tam would have done.”
Six Bells, St. Albans – Landlord stocked permanently. Other dark beers on the bar. “Landlord Dark performed well and was liked by drinkers. Didn’t cannibalise Landlord ales. Would be happy to stock as a dark ale.”
We are excited that more Timothy Taylor’s fans will be able to try this rich yet light and drinkable dark ale. A perfectly balanced mellow beer has body and depth and a fruity, toasted aroma with hints of chocolate, citrus and roasted malts on the tongue.
A darker shade of pale.