Here at Timothy Taylor’s we have always held a firm belief that pubs are the backbone of the national UK community. Here is a selection of case studies from some amazing pubs who have stocked our beers for many years. Each and every one is well worth a visit!
Which of our beers do you stock?
Steve (Landlord): "When I started here almost 20 years ago, it was predominantly a lager house with only two real ale hand pumps, very little used and both in dire need of replacement lines. Once this was done, I started with the ‘must have’ beer around these parts – Harvey's Best Bitter, but, as take up increased, I then needed another quality ale and had received a few requests for Landlord. These are now my two permanent ales but, having had another two pumps installed, we now also offer various guest ales, which have included ones such as Boltmaker and Le Champion."
Why do you serve our beer?
"Front of house: In a word – demand! One of our regulars is a proud Yorkshire man who, for obvious reasons, recommends your ales to all who ask, often fairly vocally! Also, whilst running a take away service during the lockdown, with the limited beers still being brewed, the main question we got asked was ‘When are you getting the Landlord back on?’
"Back of house: It is a consistently good quality ale that, whilst not always the easiest one to keep, when kept well is seen as a premium product on the bar. I was also very impressed with the level of support available should there be any issues, on one occasion resulting in the head brewer calling back to talk through our process of tap and spiling the casks. This obviously worked too as soon afterwards we were honoured to be included in the membership of the Timothy Taylor’s Champion Club, with our plaque and cartoon picture hanging in pride of place."
What is the price of a pint of our beer vs. other beers you stock?
"All four of our beers our equally well looked after and sold for the same price, which is slightly higher than the average down here in the South."
How does our beer sell vs. other beers you stock?
"Our number one seller is the locally produced Harvey's Best Bitter but the Landlord brings up a respectfully close second."
What do our beers add to your business?
"A premium, well known product that is respected and nationally well known. There would now be a customer melt down if we took it off (which we have no intention of doing)!"
Post lockdown, did your decision making change with regards to which beers to have on the bar, why did you choose to continue stocking our beers?
"Post lockdown, we were in constant touch with our rep Nick as to when trade supplies would be restarting, due to the high demand of customers asking for Landlord by name. They were more than pleased to have their favourite pub back but it was just not the same without their favourite beer too! It was a no brainer – having been pestered all through the lockdown takeaway period, we did not want the same when the pub reopened!"
Which of our beers do you stock?
Matt (Landlord): "Generally, our main stay beers are Landlord and Boltmaker from cask and we are about to introduce Hopical Storm from keg on a permanent basis."
Why do you serve our beer?
"We use other local breweries alongside Timothy Taylor's beers but generally Taylor's beers sell better than any other cask ales we have on offer. It is known by customers as a trusted brand and we look after our beers and lines very carefully, so we are always praised on serving a quality pint."
How does our beer sell vs. other beers you stock?
"Our number one draught is Boatside Lager and when a Timothy Taylor's beer is on offer, this is always our next best seller week-by-week."
What do our beers add to your business?
"Our location is generally a ‘drive to’ destination, so we are keen to offer beers of a manageable, session-style ABV and Taylor's beers are ideal in this context."
Post lockdown, did your decision making change with regards to which beers to have on the bar, why did you choose to continue stocking our beers?
"Since lockdown was lifted, people have looked forward to enjoying a draught ale as most people did not have this luxury during the long months of pubs being closed and we have seen a 12% increase on draught ale sales since reopening. This is on top of what was already a healthy business."
Which of our beers do you stock?
Marcelo (Owner): "Timothy Taylor's Landlord."
Why do you serve our beer?
"Superior quality, the Rolls-Royce of beers!"
What is the price of a pint of our beer vs. other beers you stock?
"Higher; £0.70 to £1.00 more than local beers."
How does our beer sell vs. other beers you stock?
"Equally well compared with locally made beers."
What do our beers add to your business?
"It reflects the same care and quality we offer at The Old Vine; in food, beverage and in accommodation."
Post lockdown, did your decision making change with regards to which beers to have on the bar, why did you choose to continue stocking our beers?
"We are known for our well-kept Timothy Taylor's Landlord in town. We wanted to continue with the same quality moving forward. There is less competition locally on upmarket products."
Which of our beers do you stock?
Darren (Owner): "Going back a while I used to decide on our range of cask ales principally on price – looking at what was on offer or what better brands I could get at the lower end of the price range. I then realised that our ales were not matched to our draft or food offer, or the quality of our hotel, and so I decided to do things differently.
"I did some research, found Timothy Taylor's, paid a few visits to other stockists to do some sampling and haven’t looked back since! I have priced the product where it needs to be and despite me having some early concerns over the price hike haven’t looked back since – Timothy Taylor's Landlord is our bestselling cask ale."
Why do you serve our beer?
"I wanted to have on the bar a range of cask ales that make a statement about our premium offer. Timothy Taylor's is our signature cask offer."
What is the price of a pint of our beer vs. other beers you stock?
"Landlord is a permanent line on our bar. We have priced it well above our other cask products. Customers are happy to pay a premium price for the product."
How does our beer sell vs. other beers you stock?
"Landlord is our bestselling cask ale. It became our biggest selling cask from the day we put it on the bar."
What do our beers add to your business?
"We wanted our cask ale offer to match the premium nature of our business. Landlord nicely fits the bill!"
Post lockdown, did your decision making change with regards to which beers to have on the bar, why did you choose to continue stocking our beers?
"Initially after lockdown ended we had just two cask ales on the bar – with Timothy Taylor's being the first in line, of course! As trade picked up we returned to our usual range of four cask beers. Once the current social-distancing restrictions ease we intend to run some tasting and food pairing events with a range of Timothy Taylor's ales."
Which of our beers do you stock?
Holly (Manager): "We currently stock Landlord on our fixed ale pump."
Why do you serve our beer?
"Your beer was requested by some of our regular customers."
What is the price of a pint of our beer vs. other beers you stock?
"Your beer is one of our premium priced ales at £3.80."
How does our beer sell vs. other beers you stock?
"Landlord is our most popular cask ale I go through around three barrels a week."
What do our beers add to your business?
"I have noticed that your brand is becoming more well known than a lot of other ales and a lot of customers choose Landlord because they know it's a good pint (it helps that our lines are bang on)."
Post lockdown, did your decision making change with regards to which beers to have on the bar, why did you choose to continue stocking our beers?
"I could not stock Landlord for the first week of reopening and my life was not worth living! My regulars whinged until I managed to get my hands on some."
Which of our beers do you stock?
Chris (Owner): "We have near enough tried the full range of Timothy Taylor's beers and we are currently rotating between Landlord and Boltmaker on a permanent Taylor's line. It used to just be Landlord, but since Boltmaker won the Champion Beer of Britain award in 2014, the demand for it has been higher, which is why we decided to stock it. When we had Le Champion for the second time, it was the fastest selling beer we’ve ever had on the bar!"
Why do you serve our beer?
"When I was 17/18, I used to go to pub with my dad and drink Timothy Taylor's, and 30 years later, it’s still the beer I love! When I bought the Tickled Trout, one of the first things I did was open an account up with Taylor's."
What is the price of a pint of our beer vs. other beers you stock?
"Timothy Taylor's is more premium than any other cask ale, therefore we charge an extra 20p for it compared to others, £4 per pint. Customers don’t care, they pay for the quality."
How does our beer sell vs. other beers you stock?
"It's the number one seller! Local beers are quite popular but Taylor's still comes out on top! In busy times we can sell one barrel every two days!"
What do our beers add to your business?
"Quite simple – for me, they add prestige because we only want to sell quality products in our pub and they also give us great batters for fish and chips as well! In all seriousness, Timothy Taylor's beer matches our environment and vice versa. We are very compatible in terms of quality and attention to detail.”
Which of our beers do you stock?
Anthony (Owner): "Hopical Storm and Landlord."
Why do you serve our beer?
"It's a well known brand and a consistently good product."
What is the price of a pint of our beer vs. other beers you stock?
"Slightly higher but that doesn't affect sales."
How does our beer sell vs. other beers you stock?
"Hopical Storm is fairly level with our other offerings, however, Landlord sells much better than our other ales."
What do our beers add to your business?
"A quality branded beer, that enable us to supply a consistently good product to our customers.”
Post lockdown, did your decision making change with regards to which beers to have on the bar, why did you choose to continue stocking our beers?
"We continued to stock both with no effects."
Which of our beers do you stock?
Damien (Manager): "We currently stock Landlord, but we have also had Knowle Spring, Boltmaker, Landlord Dark and Hopical Storm in either cask or bottles. We sell more Taylor's beer than any other cask product on offer."
Why do you serve our beer?
"The first beer I ever tasted was Golden Best after I had finished a game of cricket. As time went on, I learnt that Timothy Taylor's beer is consistent in flavour if looked after properly. I feel that cask beer is undervalued, considering the time and dedication that is put into brewing it and conditioning it."
What is the price of a pint of our beer vs. other beers you stock?
"People are willing to pay whatever it takes to buy a decent pint of beer. We charge £3.80 for a pint of Landlord, which is as much as we would charge for a 5-6% IPA."
How does our beer sell vs. other beers you stock?
"We have been stocking Timothy Taylor's products for over five years, and seeing as we only ever have two cask beers on at the same time, we can easily sell one barrel of Landlord in two hours! Taylor's has always been a staple product on our bar."
What do our beers add to your business?
"I am honoured to stock Timothy Taylor's. I speak to lots of breweries every day and the one thing that made Taylor's stand our from the rest is that before they agreed for me to be stockist, they checked my cellar to make sure it was at the standard they need it to be.
"They are the only brewery that have done that. This made a massive difference to me when it came to deciding which products to have on the bar, as it showed that Taylor's only sell the beer to people who understand what it takes to achieve that Taylor’s Taste.
"I love looking after Taylor's beer! You don’t rush good things! If it needs another two days in my cellar to condition, I am happy to do that. It’s a partnership, we’re both trying to do the best we can.”
Which of our beers do you stock?
Emma (Landlady): "We stock Golden Best and Knowle Spring, although just after lockdown we had the pleasure of Landlord as it was all we could get."
Why do you serve our beer?
"We wanted quality, consistency and service. We believed we would get that from Timothy Taylor. It was also on our customers' fave list!"
What is the price of a pint of our beer vs. other beers you stock?
"Golden Best is served at £3.50 a pint and Knowle Spring at £3.70 (our cheapest draft is Worthington's at £3.30 and most expensive is Blue Moon at £4.50) so our Timothy Taylor’s beers sit in the middle."
How does our beer sell vs. other beers you stock?
"Both sell very well, it’s an easy sell for those new to our bar, we offer a sample to those who haven’t tried it and they always end up with a pint!"
What do our beers add to your business?
"They add a quality offering and well known brand. We also get help and support from our local rep Tim, that relationship is important to us."
Post lockdown, did your decision making change with regards to which beers to have on the bar, why did you choose to continue stocking our beers?
"We have had so much support from our local rep Tim and Timothy Taylor’s, that we would have not moved away from them. Our customers were desperate to have some hand pulled beers and there really was nothing else we would have wanted."
Which of our beers do you stock?
Chris (Manager): "Landlord is on a permanent line and we have also tried Landlord Dark, Knowle Spring and some of Taylor's seasonal beers on our guest lines. Landlord has been on their bar for the last 15 years."
Why do you serve our beer?
"Landlord is a "friendly face on the bar" - it’s not a cheap product to stock and not an easy product to keep in the cellar, but customers know your place is a “decent boozer” when they see Landlord on the bar."
What is the price of a pint of our beer vs. other beers you stock?
"Landlord is served at £3.60, which falls in line with stronger guest beers (over 5% ABV)."
How does our beer sell vs. other beers you stock?
"Landlord is the top seller in the permanent range. On average, we do around three 18s (kilderkins) a week."
What do our beers add to your business?
"Timothy Taylor's beers add quality to the bar. If you know your beer, you know what you’re getting when you choose to drink a pint of Taylor's.”
Which of our beers do you stock?
Barry (Sales, Operations & Brand Development): "We serve cask ale in five of our six pubs and Landlord is a permanent in three, with Boltmaker in two of the pubs. We are also a proud member of the Timothy Taylor's Champion Club!"
Why do you serve our beer?
"West Riding have had a relationship with Timothy Taylor's for over 20 years. We started stocking Landlord in 1996 and it has been a permanent ever since. Due to the popularity of Taylor's beers and the quality of service received from the Taylor's team, every cask selling pub added to the group has always had a dedicated Timothy Taylor's line."
What is the price of a pint of our beer vs. other beers you stock?
"On average, Landlord is sold at around 20p more than the other beers stocked with the same ABV. No customers complain about having to pay that little bit more for a quality beer."
How does our beer sell vs. other beers you stock?
"Seeing as all our cask products are on a rotational basis apart from Timothy Taylor's, it’s hard to say as it is inevitably our best selling beer across the group."
What do our beers add to your business?
"A consistency like no other – the service we receive from the sales/office team shows that Timothy Taylor's understand their beers and our pubs."
Timothy Taylor & Co. Limited
Knowle Spring Brewery, Keighley, West Yorkshire, BD21 1AW
Phone: 01535 603 139
Beer Order Line: 01535 691 599
Email: puborders@timtaylors.co.uk
